Uncovering White Space for Creative Impact with a Household Name CPG Brand
challenge
A creative agency needed help uncovering untapped opportunities for a major CPG brand. They wanted data-backed insights to fuel standout campaign concepts in a crowded market.
approach
- Delivered strategic insight support by digging into cultural, behavioral, and category data to uncover white space opportunities.
- Identified two high-potential whitespace arenas:
- Gaming: A fast-growing, emotionally driven space with untapped relevance to the brand’s lifestyle positioning.
- Camping & Outdoor Living: A rising cultural behavior where the brand could authentically connect with consumers in meaningful, real-life moments.
results
Results
- Insights shaped not just the creative brief but the overarching creative platform.
- Helped the brand show up in emerging lifestyle territories where competitors weren’t — in ways that felt culturally relevant and emotionally resonant.
- Provided the clarity and confidence the creative team needed to pitch bold, differentiated ideas backed by real consumer and cultural momentum.
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