challenge

A healthcare technology company came to us with an urgent need to strengthen their digital presence and generate a steady stream of high-quality leads. They aimed to increase organic visibility, improve website performance, and drive measurable lead growth through both paid and organic channels — all while reaching a highly specialized audience in the healthcare space.

approach

• Conducted a thorough audit of SEO, website, and CRM to uncover gaps in targeting, content, and conversion pathways.
• Refocused the strategy on payer-facing roles — rather than just physicians — based on real search behavior insights.
• Built four new, conversion-optimized landing pages (including a redesigned homepage) and developed more than 40 blog posts informed by high-intent search queries.
• Launched targeted paid search and email campaigns aligned to specific buyer journeys.
• Optimized marketing automation workflows to improve attribution, nurture prospects more effectively, and track lifecycle performance.
• Redesigned the go-to-market approach with sharper audience segmentation, messaging aligned to actual pain points, and a scalable digital engine built to sustain long-term growth.

results

• Hit the company’s annual sales revenue goal within just 6 months by driving high-quality, sales-ready leads — a 382% year-over-year increase.
• Captured 102 ranking keywords (starting from zero) in just 3 months, including Page One placements and a featured AI overview.
• Improved paid campaign efficiency by refining audience targeting, which lowered cost-per-click (CPC), boosted click-through rates (CTR), and significantly elevated lead quality.