challenge

In an evolving digital landscape shaped by AI-driven search results and shifting user behaviors, an experiential agency needed a modern strategy to stay ahead of the curve. Their goal was to drive visibility, capture high-intent traffic, and generate qualified leads through a future-proof, AI-aware search approach — while ensuring their brand and capabilities were discoverable across both human and AI-assisted platforms.

approach

We designed and executed a comprehensive cross-platform optimization strategy that leveraged the full ecosystem of modern search:

• SEO (Search Engine Optimization): Strengthened foundational visibility and authority through quality content, technical improvements, and structured data.
• AEO (Answer Engine Optimization): Positioned the brand to appear in AI assistant results by optimizing for featured snippets and entity-based search.
• GEO (Generative Engine Optimization): Shaped content to influence AI-generated answers in emerging generative search platforms.
• Social Search Optimization: Enhanced discoverability in search-aware social media platforms by aligning content with user search intent and behavior.
• The strategy prioritized high-quality, structured content, precise keyword targeting, and UX enhancements — all designed to serve both human users and AI systems.

results

• 96.7% of website users were new (+131% YoY), demonstrating strong reach into untapped audiences.
• 86% of paid traffic came from non-branded, high-intent keywords, capturing prospects actively searching for relevant solutions.
• 198 total leads generated from campaigns, a 524% YoY increase.
• 33.5% growth in overall site sessions YoY.
• Organic engagement rate rose by 21% compared to benchmark.
• Paid campaigns had to be paused at the end of Q2 because the influx of qualified leads exceeded capacity.