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Sales & Marketing Alignment: Why It Matters (and How to Finally Get It Right)

By Sarah Sherman • September 11, 2025
Sales & Marketing Alignment: Why It Matters (and How to Finally Get It Right) When sales and marketing teams aren’t on the same page, the impact goes far beyond a few tense meetings. Misalignment can mean wasted spend, lost leads, and slower growth. Misalignment is one of the biggest barriers to revenue, and fixing it requires more than good intentions. In this post, we’ll break down why misalignment happens, the five proven plays to solve it, and how to measure whether your teams are truly working together.
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Instagram Just Opened the Gates to Google. Here's What That Means.

July 16, 2025
Instagram SEO Just Got Real: Your Posts Can Now Show Up on Google
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How to Stop Spam Leads From Wasting Your Marketing Budget

By Sarah Sherman • May 8, 2025
D igital lead generation is a powerful way to grow your business—but it comes with a frustrating downside: spam leads. Whether you're running campaigns on Google, Facebook, LinkedIn, or native ad networks, chances are you've encountered bogus form submissions. These include fake names, disposable email addresses, bot-driven entries, and gibberish phone numbers. Not only do they waste your ad spend, but they also pollute your CRM and skew your performance data. Here’s the good news: spam isn’t inevitable. With a few smart strategies, you can drastically cut down on junk leads—without hurting your conversion rate.
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